Who we are
At Southern Fried Concepts, we don’t just design for screens—we design for people. Rooted in lived experience, we bring soul, clarity, and strategic direction to complex problems. Through UX, loyalty, and product design, we craft systems that serve real people—because the best solutions always start with the human.
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From Fortune 500s to fearless founders, we partner with teams who want their product to actually mean something—and stick with the people who use it.
Why It Matters
Design that drives loyalty through better experiences
Latest Insights
Confusing checkout experiences kill conversions. Discover how reducing cognitive load creates seamless retail experiences that drive repeat purchases.
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Design leader Shawnda Williams explains why startups can't afford to skip UX research. Learn how customer-focused design saves time, money, and prevents costly product failures.
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Work With Me
Design that Creates Lasting Loyalty
I help brands transform customer experience into measurable loyalty through UX strategy, program design, and practical execution.
