Who we are
We help organizations turn customer experience into retention, loyalty, and sustainable growth.
Through loyalty strategy, lifecycle design, and product leadership, we align teams around what drives meaningful customer value.
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Partnering with enterprise teams and growth-stage organizations navigating retention, loyalty, and customer experience transformation.
Proven Outcomes
Where Customer Experience Becomes Revenue
In the Spotlight
Confusing checkout experiences kill conversions. Discover how reducing cognitive load creates seamless retail experiences that drive repeat purchases.
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Design leader Shawnda Williams explains why startups can't afford to skip UX research. Learn how customer-focused design saves time, money, and prevents costly product failures.
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Work With Me
Stop Buying Loyalty. Start Designing It.
I help brands align product, experience, and lifecycle strategy to drive retention, engagement, and revenue through better customer experiences.
